A.Y.E
NGO
Content creation
Social media marketing
Branding
Partnerships
Nigeria
2017
Socianet partnered with Africa’s Young Entrepreneurs Organization (A.Y.E.), the largest entrepreneurship network in Africa to digitise their empowerment program application process for new members. We also created all existing social media pages for the brand, driving its first digital transformation.
Summary
Africa’s Young Entrepreneurs Organization (A.Y.E.) is the largest entrepreneurship network in Africa. The community aims to unite and empower entrepreneurs in Africa through various programs, including its empowerment program, AYEEN.
We digitised the application processes including the registration and interview stages. Our work also involved email marketing, social media marketing and partnerships and sponsorship campaigns.
Challenge
A.Y.E’s annual empowerment program, AYEEN, was mostly paper-based which made applications tedious and limited the number of applications. The network required a more accessible and simple process for its applicants.
A.Y.E was also in need of a more personalised approach with their digital marketing to increase awareness around the empowerment program.
Solutions
We focused on implementing changes both internally and externally to ensure high publicity for the empowerment program.
To this end, we started internally by digitising the registration and interview stages of the applications, improving efficiency significantly. Then, developed all existing social media pages. We also gathered applicant databases from over the years and introduced a solid email marketing series with personalised messaging.
These strategies helped increase the awareness, with applications skyrocketing from 1,000+ to over 25,000 in the first year. When the numbers tripled and demand became high, we introduced “partnership & sponsorship” campaigns to support and the Reality TV show was coined.
